ADN™ Skis
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ADN Skis is developping a technology combining eco-design and dismantling processes for composite materials for the outdoor sports industry.
In the process of a complete redesign of ADN's visual identity, we collaborated with parady. in order to produce a set of still and animated images illustrating these processes. The goal of these images was to anchor ADN's brand territory in a technological and uncluttered visual universe with a touch of experimental representation.
We structured our approach around some key visual represenations, such as focusing on the multiple materials composing a ski and their layered organisation.
Beyond showcasing the multiple layers of materials making up a ski, it was necessary to display the objects in their entirety in settings that suggested outdoors and performance.
The technologies used by ADN™ during the recycling process called for a scientifically accurate representation while allowing an interesting experimental visual interpretation.
By its close relation to scientific experimentation and research, this project allowed us a lot of room for visual experimentation.
